Today’s self-published authors face tough competition from big publishing houses in the online marketplace. While they can keep more profits by forgoing lower royalty rates, self-published authors also take on significant responsibilities, especially regarding marketing.
Every marketing decision falls to the author, from where to advertise to how much to spend. And the author must cover those costs.
One crucial aspect often overlooked in self-publishing is the book cover. Fair or not, a book cover significantly impacts a book’s success or failure. Most readers do judge a book by its cover, so a well-designed cover can quickly attract new readers and grow an author’s audience.
Conversely, a poor cover can lead to lost sales. If an author chooses the wrong design, they may miss out on significant profits. If you’re new to self-publishing, here are several options for designing your book cover:
1. Use an Online Design Program
You can design your cover using free online design tools. Canva is a popular choice, offering templates that make it easy for authors without design experience to create a clean cover. While it might not wow readers, it’s better than having no cover at all, especially if budget constraints are an issue.
2. Go Deeper with Photoshop
If you have design skills, you might opt for Photoshop. While this software requires some expertise, plenty of templates are available online to help you create a professional-looking cover. However, if you’re uncertain about design principles, consider other options to avoid potential pitfalls.
3. Buy a Pre-Made Book Cover
Pre-made book covers are another viable option. Designers offer a variety of pre-built covers that you can purchase. After buying one, the designer will customize it with your book’s title and author name. This can be a cost-effective middle ground between DIY and custom design. Just ensure you research to find a quality design that aligns with your genre.
4. Go to Fiverr
Fiverr can be a mixed bag, but it hosts many talented designers who can create custom book covers at lower rates. Some Fiverr designers offer excellent work for a fraction of the cost of more established services. The key is to understand what you’re getting; not all designers on Fiverr will meet your expectations, so do your homework before choosing one.
5. Invest in a Professional Design
Hiring a professional designer is often seen as the gold standard for book cover design. While it can be the most expensive option, a skilled designer will create a cover that not only looks great but also drives sales. Costs can range from a few hundred to several thousand dollars, and high-demand designers might have longer wait times.
Regardless of your approach, dedicate time and effort to your book cover design. It’s a critical element in building a successful self-publishing career.
